Hello, my name is Elena, I'm the founder and creative director of flwr. I have always believed that floral design is a form of art, and my passion for this incredible world began with my love of exhibitions, art galleries, and theatres.
My inspiration also comes from the natural world, which has always been a personal influencer. We strive to minimize the damage to our planet as much as we can: we compost green waste, use alternative techniques such as chicken wire and floral pin frogs, and dry flowers to reuse them. We use seasonal flora from local farmers whenever possible.
At flwr, we use only the highest-grade flowers to provide exceptional quality to our customers.
We believe that details are critically important, and work closely with our clients to ensure that every aspect of the floral design is perfect. The colour palette of the flowers we use is carefully selected and designed to complement the other elements of your event. We take into account the venue, interior and exterior styling, and bridal party outfits to create a cohesive and beautiful look.