Hello, my name is Elena, I'm the founder and creative director of flwr. I have always believed that floral design is a form of art, and my passion for this incredible world began with my love of exhibitions, art galleries, and theatres.

My inspiration also comes from the natural world, which has always been a personal influencer. We strive to minimize the damage to our planet as much as we can: we compost green waste, use alternative techniques such as chicken wire and floral pin frogs, and dry flowers to reuse them. We use seasonal flora from local farmers whenever possible.

At flwr, we use only the highest-grade flowers to provide exceptional quality to our customers.

We believe that details are critically important, and work closely with our clients to ensure that every aspect of the floral design is perfect. The colour palette of the flowers we use is carefully selected and designed to complement the other elements of your event. We take into account the venue, interior and exterior styling, and bridal party outfits to create a cohesive and beautiful look.

We have built strong relationships with several recommended partner vendors we love working with, such as event venues, wedding planner, and event styling services.

Elena Verbo, founder & creative director
Elena Verbo
Founder & Creative Director


The first step in our process is to get in touch with us via our website form or email. You can share as much information as you have about your event or occasion, and we will prepare for our initial consultation.
Initial Consultation
We will meet in person with you and your wedding planner, if you have one, to discuss all the details of your event. We will explore your ideas, preferences, and overall vision for your floral arrangements. We will give our recommendations and guide you.
Based on our chat, we will create and send you a proposal document with all the details, including the colour palette, mood board, and a quote for each item. This proposal will be tailored to your specific needs and preferences.
Date Booking
Once you are happy with the proposal, we will require a deposit to secure our services for your event date. We do not take more than one event on the same day, and the wedding season is relatively short, so it's important to book early.
Your Event Day
Finally, on your event day, we will make sure that everything is perfect. We pride ourselves on our attention to detail, we will make sure that every flower is in its place, and that everything runs smoothly.
Elena Verbo
Founder & Creative Director